BMW Joy 3D Video - BMW Interactive 3D Projection Installation at Suntec Singapore
"Ultimate Driving Machine
" has been the battle-cry of BMW for several years now; now it's "joy,joy,joy" similar to Mazdas "zoom, zoom". however, in my humble opinion, It's gonna take more than a fancy 3D projection gimmick to get the ball rolling on the right direction and coerce the hardcore bimmer gear heads to embrace the new mantra; besides, it's not really 3D, but rather a creatively implemented 2D Video Composite with deep volumetric shadows and carefully placed digitally rendered lighting effects to bring out a 3D feel, of which, to the creators and artists credit wasn't easy - in fact it was rather clever and brilliant.
watch this video. a 3d projection mapping implementation on two Suntec Singapore buildings; the effect is admittedly amazing, however the new slogan which is "joy,joy.joy" just doesn't have the same ring to it compared to the old one; it's as if BMW has given up without putting up a fight for the top spot like it used to.
Video Credits to BMWasianinsider.com
"Ultimate Driving Machine
" has been the battle-cry of BMW for several years now; now it's "joy,joy,joy" similar to Mazdas "zoom, zoom". however, in my humble opinion, It's gonna take more than a fancy 3D projection gimmick to get the ball rolling on the right direction and coerce the hardcore bimmer gear heads to embrace the new mantra; besides, it's not really 3D, but rather a creatively implemented 2D Video Composite with deep volumetric shadows and carefully placed digitally rendered lighting effects to bring out a 3D feel, of which, to the creators and artists credit wasn't easy - in fact it was rather clever and brilliant.watch this video. a 3d projection mapping implementation on two Suntec Singapore buildings; the effect is admittedly amazing, however the new slogan which is "joy,joy.joy" just doesn't have the same ring to it compared to the old one; it's as if BMW has given up without putting up a fight for the top spot like it used to.
Video Credits to BMWasianinsider.com
that i want. no i-drive. no sunroof. none of those modern day parts and devices designed to provide creature comforts. strap on, chill out, and drive into the sunset! check out the part where the dashboard meets the hood as if to serve an offering of a 
-torched sky; this car is literally a killer and is involved in more speed related accidents than all of the other series combined!
; it's just that car manufacturers loose much of its design identity when trying to break through the so-called asian market and BMW is no exception. in fact, in the case of BMW they didn't just change part of their look and service levels, they had to change their battle cry as well from "
which means "
". i'm part biased to red myself, though i find the other colors equally fascinating. i'm not sure if the service records on these babies are clean but at the moment, no one really cares LoL.
's justice. i don't really remember how he phrased it, but it had something to do with looking at the profile of these cars from affront.
or E-series which stands for "
"; they just feel safer and far more subtle.
collection of the 
even if it were just for a fleeting moment.
