BMW Joy 3D Video - BMW Interactive 3D Projection Installation at Suntec Singapore
"Ultimate Driving Machine
" has been the battle-cry of BMW for several years now; now it's "joy,joy,joy" similar to Mazdas "zoom, zoom". however, in my humble opinion, It's gonna take more than a fancy 3D projection gimmick to get the ball rolling on the right direction and coerce the hardcore bimmer gear heads to embrace the new mantra; besides, it's not really 3D, but rather a creatively implemented 2D Video Composite with deep volumetric shadows and carefully placed digitally rendered lighting effects to bring out a 3D feel, of which, to the creators and artists credit wasn't easy - in fact it was rather clever and brilliant.
watch this video. a 3d projection mapping implementation on two Suntec Singapore buildings; the effect is admittedly amazing, however the new slogan which is "joy,joy.joy" just doesn't have the same ring to it compared to the old one; it's as if BMW has given up without putting up a fight for the top spot like it used to.
Video Credits to BMWasianinsider.com
"Ultimate Driving Machine
" has been the battle-cry of BMW for several years now; now it's "joy,joy,joy" similar to Mazdas "zoom, zoom". however, in my humble opinion, It's gonna take more than a fancy 3D projection gimmick to get the ball rolling on the right direction and coerce the hardcore bimmer gear heads to embrace the new mantra; besides, it's not really 3D, but rather a creatively implemented 2D Video Composite with deep volumetric shadows and carefully placed digitally rendered lighting effects to bring out a 3D feel, of which, to the creators and artists credit wasn't easy - in fact it was rather clever and brilliant.watch this video. a 3d projection mapping implementation on two Suntec Singapore buildings; the effect is admittedly amazing, however the new slogan which is "joy,joy.joy" just doesn't have the same ring to it compared to the old one; it's as if BMW has given up without putting up a fight for the top spot like it used to.
Video Credits to BMWasianinsider.com
