the BMW emblem represents the colors of Bavaria and is an adpatation of the original RAPP trademark when BMW acquired all assets of RAPP MOTORENWERKE the engine manufacturing company. Here is a "Line-Art" render of the BMW LOGO STYLE GUIDE.
here's the original RAPP Logo; a dark horse or a Knights Chess Piece Bust, represents horse power which is the accepted European unit of power for rating engine frequency and rate of piston generated energy throughput. in the time of war, this very profound symbol represented gallantry, masculine power and of course speed and agility.
